Coming from a farmer family the brother duo Ajeet and Arvind believed that they can change agriculture for good and through their continuous efforts they helped in the change.
India as an agriculture-dependent country and farmers being the backbone of the economy, agriculture necessary needs to be a strong sector. But the issues like increased cost of farming, soil health as well as food safety concerns continuously mar the growth of the sector.
Understanding the complications agriculture goes through, the brother duo in the year 2002 soon after their graduation instead of turning to corporate jobs took an interest in Organic farming. They aimed to do something profitable, healthy and futuristic in farming and initiated the action by first performing Organic farming on their land that they later passed to the fellow farmers.
The response they received was so good that the duo started the commercial establishment in 2006.
Furthermore, the company got involved in B2B business and started the seed division for facilitating organic seeds to the farmers.
They never looked back and in the year 2010 they ventured into the Fruits and Vegetable business.
The year 2015 was a breakthrough when the company launched the Retail brand market ( B2C).
Today, the company is growing exponentially. Even having more than 90% repeated customers. The company is currently working with more than 10,000+ farmers, covering more than 35000 acres of farms and serving through 10,000+ retail counters.
They are completing the farm to fork concept.
The company performs exports in its brand and also does private labelling for domestic and export companies.
Natureland Organics is working continuously towards Healthy Food & Environment.
Organic the soul of earth and mother nature. It refers to crops or livestock that are grown on the farm without the application of synthetic fertilizers or pesticides, and without using genetically modified organisms. In contrast, the type of agriculture followed by most farmers, which does include the use of synthetic pesticides and fertilizers, is termed “conventional” agriculture.
From a production standpoint, the heart of organic farming is considered to be a healthy soil. Organic farmers consider the soil to be a living entity that needs to be cared for and nurtured. Furthermore, they claim, many of the ailments that today’s farmers encounter in the field, in terms of nutritional problems or pest damage on their crops, is nothing but a symptom of unhealthy soil.
What are the benefits of organic food?
Organic produce contains fewer pesticides. Chemicals such as fungicides, herbicides, and insecticides are widely used in conventional agriculture and residues remain on (and in) the food we eat.
Organic food is often fresher because it doesn’t contain preservatives that make it last longer. Organic produce is often (but not always, so watch where it is from) produced on smaller farms near where it is sold.
Organic farming is better for the environment. Organic farming practices reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy. Farming without pesticides is also better for nearby birds and animals as well as people who live close to farms.
Organic food is GMO-free. Genetically Modified Organisms (GMOs) or genetically engineered (GE) foods are plants whose DNA has been altered in ways that cannot occur in nature or in traditional crossbreeding, most commonly in order to be resistant to pesticides or produce an insecticide.
Best thing nowadays is that you can get Organic Food Products online as well.
Natureland Organics brings more than 7 range Rice, Wheat, Pulses, Spices, Juice, Powder & Other
Farmers are their one of the strongest pillars, they work with 9632 Farmers in 7 states of India, These Farmers are not only their producers but are like our families and backend Team members.
Natureland Source the produce/ crops through its certified farmer’s community after assessment of their seed quality, crop quality, harvest time. the processing required and other parameters, they support farmers by paying Organic Premium on all the produce. They give the liberty to the farmer to decide the rates for his crop on the basis of ongoing market rates vis a vis his input and output of the crop, this way we want to promote Agrepreneurship among our farmers.
Quality is their prime benchmark for which they are known in the organic industry. Within 4 years they are now based in 27 states, 1200+ stores, 58 Channel Partners, 38 Exclusive Stores and the strong presence of Organic Food Products online as well.
All stocks that have been procured from different parts of India from our Organic Farmer Community is transported to our Central Warehousing and Processing Unit at Sri Ganganagar, which is spread in 13 acres and have dry and cold warehouses as well as internationally organic certified processing units for processing and stocking the farm grade procured commodities
Natureland is not just a brand. It’s a journey of memories and hard work which our forefathers have done. With the humble beginnings as coming from Farmer family. We know what we sow and what our customers need?
Natureland Organic Foods was founded for creating an effective and efficient bridge between Indian marginal farmers and buyers across the world seeking high-quality organic produce. And to execute this we put the the foundation of integrated approach from farmland to consumer’s plates, by making the process as efficient, transparent and fair as possible. Our aim is to excel through quality, consistency, constant innovation; by forecasting customer needs, demands and investing in the best infrastructure possible.
Looking at the problems faced by the farmers, problem of increased cost of Agriculture VS the economical return, problem of not getting the right and proper market place for the organic produce, the increasing pollution, retorted ecological balance, increasing adulteration in food products, and to provide a healthy substitute to all conscious and aware customers at an economical cost, Natureland intervened in year 1999 and added an edge in Northern Region and later in all parts on India in Agriculture and Animal Husbandry, we started promoting and spreading the Ancient art of Organic Agriculture as a way of farming, We trained farmers about organic farming and helped them switch to organic farming from conventional , We worked as a connecting link between the organic farmers and the end consumers, we formed a platform in the name of Natureland Organic Foods Pvt. Ltd. not only where the organic producers and consumers can meet but also in this effort, We launched an array of organic certified products in fact whole organic kitchen basket available in all leading stores in India and across the world to provide Organic Healthy food at economical rates for the benefit of all.