What We DoHome / What we Do
What We Do
At Natureland, it’s all connected. Our methodology begins with our farmers. In our integrated approach, we begin by offering organic certification and training to our farmers. Through our certified sources and under the guidance of our ground level force, we ensure a supply chain of quality organic goods. We pay our farmer partners a premium over market prices and subsequently make agriculture a viable option for them. To make the process of procuring and marketing our goods as efficient, transparent and fair as possible, we have integrated each crucial step into our working business model.
Our Farmers are one of the strongest pillars of our Organisation, We work with 9632 Farmers in 7 states of India, These Farmers are not only producers for us but are like our families and our Backend Team members are in touch with them on day to basis. Natureland carries out regular Training and Certification Programme. Our Field staff transfers the technology know how of Organic Farming, its steps and further analyse the fields, soil, climate and suggest them the best crops, seeds and inputs as per the ecological assessment. Farmer Training and their assessment is necucesaay to encourage organic farming practices, increase farm yields and give them an environment where our farmers are empowered and their socio economic status is uplifted. The process of converting a conventional farm to a certified organic is a three-year process. During this time, Natureland trains the farmers in organic farming techniques and assists them in selling the interim crops in conventional markets.
Natureland has another division which is known as Agrilife Technologies Pvt. Ltd. which is an online portal, call centre and farmer engage platform, which helps farmers with all the agriculture and farming related information at tip of their fingers free of cost and not only this further this organization delivers last mile deliveries of bio inputs, organic fertilisers, rental services on agriculutre tool and implements etc. We want our farmers to take an informed decision and go for Organic Farming rather than just following whats trending.
Natureland Source the produce/ crops through its certified farmers community after assessment of their seed quality, crop quality, harvest time. processing required and other parameters, we support our farmers by paying Organic Premium on all the produce. We give the liberty to farmer to decide the rates for his crop on the basis of ongoing market rates vis a vis his input and output of the crop, this way we want to promote Agrepreneurship among our farmers. Sourcing since done from all parts of India, we ensure that different lots of crops from different parts and states are stored and processed separately. The sourced and procured stock is further transported to our Warehouses/ cold storages and Central Processing Unit.
Quality Control and Traceability
Quality is our key word which drives all the processes, systems and operations of Natureland. Our whole team ensures that we meet the global quality standards and meet the expectations of the market and our consumers. To Make this possible all procured commodities are divided in batch sizes/ lots as per there quality parameters and tested for Pesticide Residual Limits, Physical, Chemical and Biological Parameters as per global standards. The products sourced to the product being packed and sold in the market we have transparent system in places where we can identify that the pack in your hand has came from which part of India and from which farmer and its farm detail. It is possible by unique traceability system which our Batch Numbers can explain. We want our products to be pure, traceable and our system to be transparent,
which starts from the day when farmers sows the seeds in his field, Farm diaries are filled to ensure that which farmer is going to harvest what and its estimated yield, this way we are also able to forecast our procurement and sales planning. This gives a clear identification of the origin of the products which also helps our customer care team and quality team to resolve the quality and taste related issues of consumers.