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Our marginal farmers are from rural part of India. Earlier they were not having market access for cash crops and were producing grains only for their own consumption. Some farmers had access to vast stretches of community land, but lacked the means, tools, implements or the the right information to till them. This resulted in poor yields and a loss of production opportunity. We provided them a market for various cash crops and also supplied seeds and knowledge to improve their crops. This gave the farmers an opportunity to start farming commercially and earn an income for their livelihood


Apart from stable market access, our farmers benefit from the drastic reduction in farming costs. Most of our manpower consists of project staff who are dedicated to working closely with farmers, engaging and training them in organic farming techniques. We promote the use of organic alternatives to harmful pesticides and fertilizers. These organic inputs can be prepared using resources on the farm which are freely available, and therefore eliminate the use of expensive chemical products. The costs are further reduced as we pick up the material from farm-gates and save the farmer transportation costs. Natureland also works directly with farmers, without the involvement of brokers who charge commission. Overall, these measures reduce the costs of the farmers by up to 35%.


The removal of chemical fertilizers also prevent the degradation of the soil. Removal of pesticides reduce the crop’s dependency on external artificial means, while organic supplements are used to boost crop immunity and make them more resistant to pest attacks and weather changes. We also promote the use of beneficial insects and organisms. Overall, these efforts nurture the farm’s ecosystem and improve the yields and crop quality over time. We also pay a premium to farmers for their produce, which contributes to a growth of 8-10% in the farmer’s income